No radio - Seb's reading the newspaper

Every Saturday I get the Herald Tribune from my bookshop, grab a good cup of coffee and spent some 30 minutes reading. This week I stumbled upon an inspiring article about a new service Google has on offer: Google Trend.

Google Trends measures how often particular phrases are searched for from computers in individual countries and cities. It short-lists the places with the highest absolute number of searches for, say, "cat food." Then it picks the top 10 or so based on which places look up "cat food" much more than they do other things - for instance, "dog food."

Why you would need such a service? Try for yourself at www.google.com/trends. You could, for instance, type in "learning" and Google Trend will tell you which nation is the most hungry for knowledge.

Click here, if you want to read the article from the International Herald Tribune.